Are we all Captain Renault?

Are we all Captain Renault?

Simple rule of thumb: If someone gives you a 'product' for free, you are the product.

So, I'm sorry, but I can't get too upset about what Facebook did/allowed to happen.  I always assumed they were doing this sort of thing.

That they just gave a master class in how not to handle a PR problem, should be an education to people in the business world. 

But it won't be.  But I expect a rush on NDAs.

That they showed the true meaning of their transparency policies (e.g. transparent as in you can't see it), just shows that they function like all businesses want to.
 
Back in the day of free over the air TV (and futzing with the horizontal control), I remember getting instruction from my father why it was free:  The networks are selling you to advertisers. You get back at them by knowing that all ads are lies.

A good principal with Facebook et al.  We know they are selling us. 

So, by all means, improve your  Facebook privacy setting (see How Change Your Facebook Settings to Opt-out of platform API sharing), but remember you should not be Shocked, schocked...